Negativity is seductive. In a messed up way, making fun of other people makes us feel better about ourselves, at least for the moment. It leaves a nasty aftertaste that lingers long after that moment has passed. Watch how fast a negative post gets traction online. See how quickly other people jump into the fray to add fuel to the fire. Much of the time, they have no idea what the real story is, but they're ready with virtual pitchforks to condemn.